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HTTPS

SEMRush Webinar on HTTPS

24 April 201725 April 2017Gerry WhiteLeave a comment

The awesome team behind SEMrush (who have been supportive of TakeItOffline from the start) invited us to do a webinar on HTTPs! Google is becoming increasingly insistent that websites should move to HTTPS and you probably should have done it already. But if you Read More

HTTPS

Ultimate guide to HTTPs for SEO

24 April 201723 April 2017Gerry Whitehttps, ssl3 Comments

Why should you move to HTTPS Google have made no secret that they are pushing for everyone to move, all sites to HTTPS. They have carried out research and discovered that boosting HTTPS improved ranking results and in August 2014 Google confirmed Read More

SEO

The Death Of DA: Is It Still A Good Metric

23 April 201723 April 2017Tom BourletLeave a comment

I was surprised 4 years ago when so many digital marketing agencies put complete blind trust in the DA of a website, rather than looking at other more important metrics. What really surprises me though is that it is still recognised as Read More

PPC, SEO

Parameters, Paths and Domains – a URL introduction

19 April 201723 April 2017Gerry WhiteLeave a comment

The components of a URL – what makes up a web address. Digital marketers, particularly those in client side roles, are often so busy doing the day job that learning about websites; how they work and what makes them tick is challenging. Read More

Social Media

How To Get Verified On Twitter

19 April 201718 April 2017Tom BourletLeave a comment

If you’re looking to get verified on Twitter and have that beautiful blue tick next to your name, there are two ways in which this can happen. You can be directly invited by Twitter, or you can apply via the Twitter Verification Read More

SEO

An Introduction To Information Architecture

14 April 201714 April 2017Dan Taylor3 Comments

Information Architecture (IA) is the specialism of crafting a website structure that allows users and search engines to understand and discover information, as well as understand their relative location on the website. An information architect looks at various aspects of the website Read More

News, SEO

Who to see at BrightonSEO – April 2017

21 March 20173 September 2017Gerry White3 Comments

Looking for who to see for BrightonSEO – September 2017 ? you are in luck, it is live here  With BrightonSEO just around the corner, the question on everyone’s lips are “where is the best place to drink?”, “where shall we meet Read More

four pr experts
PR

PR Trends & Tips In 2017, By The Experts

16 March 201720 December 2017Tom Bourlet2 Comments

The PR industry is believed to be worth £12.9bn in the UK, with figures increasing rapidly each and every year, however with many publications moving from print to online, the landscape is constantly changing. Laura Crimmons, Tanya Korobka, Ruth Walker and Chris Taylor Read More

SEO

Tech SEO TIO Meetup in January – The Notes

26 February 201727 February 2017Tom BourletLeave a comment

Thank you to everyone who made it down to the Globe for another great TIO meetup. This time we focused on tech SEO, a popular topic among our team, with some really interesting points raised, such as the issues businesses have been Read More

huff-post-banner
SEO

Contributing To Huffington Post: Is It Still Worth It?

21 February 20174 April 2017Tom Bourlet2 Comments

I have been a contributor on Huffington Post for about a year now, however the goal posts have very much moved since I started on the platform. I was incredibly proud when I produced my first article on the site, giving me Read More

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