This morning I received the following message from Huffington Post, stating that they were closing the contributor platform: Dear HuffPost Contributors, When HuffPost launched in 2005, it introduced a group blogging platform that revolutionized and democratized online commentary. It allowed teachers, parents Read More
How is 2017 ending? I swear it only just begun! Ah, beyond me freaking out about getting older, it has been a crazy year in marketing, however rather than looking back, I want to look forward today and make some predictions on Read More
My last article was on the tactics that do work for link building in 2018, however it is just as important to consider what tactics no longer work and what you need to chuck to the kerb. As well as building links Read More
Sure, I might be jumping the gun on this, but I don’t see too much changing in the next three months and the links are flying in, so I decided to write an article on the top link building tactics for 2018. Read More
So what is the unicorn trend that, in true Kim Kardashian style, broke the internet and our teeth? Well it all started when this unheard-of coffee chain, known as Starbucks, introduced a Unicorn Frappuccino, leading to almost 100,000 posts being shared on Read More
Whenever I look at a marketing job description, I always have a chuckle as I try to recognise half the tools they say are a ‘necessity to understand’. Our industry seems to be obsessed with knowing and utilising just about every tool Read More
Thinking back to my days at University, studying marketing and feeling bright eyed and bushy tailed, I had no idea what my actual job would entail. Don’t get me wrong, I absolutely love working in marketing, but what we are taught at Read More
I was surprised 4 years ago when so many digital marketing agencies put complete blind trust in the DA of a website, rather than looking at other more important metrics. What really surprises me though is that it is still recognised as Read More
If you’re looking to get verified on Twitter and have that beautiful blue tick next to your name, there are two ways in which this can happen. You can be directly invited by Twitter, or you can apply via the Twitter Verification Read More
The PR industry is believed to be worth £12.9bn in the UK, with figures increasing rapidly each and every year, however with many publications moving from print to online, the landscape is constantly changing. Laura Crimmons, Tanya Korobka, Ruth Walker and Chris Taylor Read More