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Author: Gerry White

Gerry is a technical marketer, borderline geek who is copying and pasting JavaScript code or implementing JSON LD through GTM. You can find Gerry talking at SEO, Marketing and Analytics events and as a co-founder of TakeItOffline pretty much every single TIO event. Gerry has been working for the last 17 years both clientside and agency side - with a client list including banks, supermarkets, hotel chains, and corporations including the BBC, his experience is pretty impressive.
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SEO

Link Profile Analysis 2017 by the experts

22 May 201725 May 2017Gerry WhiteLeave a comment

Link Building Tactics – 2017 To the people that say ‘link building is dead’, I feel eternally grateful, as so many businesses seem to be cutting down on their efforts, making it a slightly easier playing field! Link building in 2017 is Read More

News, SEO

Google I/O 2017 Keynote – What marketers think

18 May 20171 June 2017Gerry White1 Comment

– VPS | Android Go | TensorFlow & TensorFlow Lite | Google Lens | Google home | Google Assistant  I have asked a few marketing experts, futurologists and digital gurus for their thoughts on this, but as its something people want to know about now – I thought I Read More

HTTPS

SEMRush Webinar on HTTPS

24 April 201725 April 2017Gerry WhiteLeave a comment

The awesome team behind SEMrush (who have been supportive of TakeItOffline from the start) invited us to do a webinar on HTTPs! Google is becoming increasingly insistent that websites should move to HTTPS and you probably should have done it already. But if you Read More

HTTPS

Ultimate guide to HTTPs for SEO

24 April 201723 April 2017Gerry Whitehttps, ssl3 Comments

Why should you move to HTTPS Google have made no secret that they are pushing for everyone to move, all sites to HTTPS. They have carried out research and discovered that boosting HTTPS improved ranking results and in August 2014 Google confirmed Read More

PPC, SEO

Parameters, Paths and Domains – a URL introduction

19 April 201723 April 2017Gerry WhiteLeave a comment

The components of a URL – what makes up a web address. Digital marketers, particularly those in client side roles, are often so busy doing the day job that learning about websites; how they work and what makes them tick is challenging. Read More

News, SEO

Who to see at BrightonSEO – April 2017

21 March 20173 September 2017Gerry White3 Comments

Looking for who to see for BrightonSEO – September 2017 ? you are in luck, it is live here  With BrightonSEO just around the corner, the question on everyone’s lips are “where is the best place to drink?”, “where shall we meet Read More

News, SEO

WordPress Experts on Themes, plugins and speed for 2017

14 February 201720 February 2017Gerry White6 Comments

WordPress has gone from strength to strength, being widely regarded as one of the most flexible powerful CMS packages on the market. According to BuiltWith.com 26% of the top 10k websites are using WordPress, so a good understanding of how to customise Read More

PPC, SEO

Free, Freemium and the cost of under investment

9 February 201720 February 2017Gerry White1 Comment

Last night I gave a talk on why use free tools – this wasn’t a don’t use paid for, but a look at what is available without spending a penny, despite having less than a day to create it (thanks Peter!) I Read More

News

The First Take It Offline –

13 December 201613 December 2016Gerry WhiteLeave a comment

So the first TakeItOffline is now done, and in our opinion it was a success, bringing together digital marketers from across the entire spectrum, so much so that the after party went well into the night and I hope that everyone felt Read More

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