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Author: Gerry White

Gerry is a technical marketer, borderline geek who is copying and pasting JavaScript code or implementing JSON LD through GTM. You can find Gerry talking at SEO, Marketing and Analytics events and as a co-founder of TakeItOffline pretty much every single TIO event. Gerry has been working for the last 17 years both clientside and agency side - with a client list including banks, supermarkets, hotel chains, and corporations including the BBC, his experience is pretty impressive.
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Analytics

App Analytics – 2018 a discussion

17 January 201817 January 2018Gerry WhiteLeave a comment

In a recent chat with Dipesh Shah, Guillaume and Grant Kemp discussed app analytics, my knowledge of this is from sitting within a dev team and working with the Just Eat app teams, but felt the insight was amazing and wanted to Read More

Social Media

Has the Naughty Elf gone too far – where is the line in social campaigns

22 December 201722 December 2017Gerry WhiteLeave a comment

Ever since Doctor Pepper posted to a fourteen year olds Facebook page “..I watched 2 girls one cup and felt hungry afterwards.” There are just some lines on social media, not if you are a brand like coca-cola, but where is that Read More

PPC

Trust Google’s AI to manage your monthly budget?

5 October 20175 October 2017Gerry WhiteLeave a comment

“You do it to yourself, you do And that’s what really hurts” – Radiohead AdWords have subtly announced that campaigns can now spend up to twice their daily budget on a given day. Over the course of a month accounts will never Read More

News

Who to see at BrightonSEO September 2017

3 September 201719 March 2018Gerry WhiteBrightonSEO2 Comments

This is becoming something of a tradition, normally it starts as an internal memo for my colleagues, but more after asking a few friends it has turned into an excellent blog post each time –  April 2018 version – now live – Read More

News, SEO

Bounce rate as a ranking factor

27 August 201727 August 2017Gerry White2 Comments

Incredible how often this is asked, simply put – Is bounce rate a ranking factor No bounce rate is not a ranking factor. To explain this further (and actually argue with myself), a bounce is defined as a single page visit – Read More

SEO

Don’t be an in-house SEO ninja

22 August 201723 August 2021Gerry White1 Comment

Be the guru, the surgeon, the rockstar, be the master, but never the ninja…. especially in house. We spoke to the inhouse experts on how to to really succeed client side, it is a different skill set to agency. The most effective SEOs aren’t Read More

Latest Events

Take It Offline – Leeds photos and summary

1 August 20171 August 2017Gerry WhiteLeave a comment

Tio Mobile was held in Leeds on the 27th, the event focused on mobile, mainly technical but we touched on so many subjects between 4pm and 8pm when we left for the (next pub). Some incredible attendees made the event fantastic if Read More

SEO

Interview with ContentKing Steven Van Vessum

25 July 201725 July 2017Gerry WhiteLeave a comment

If you are in SEO, you’ll know the tool space is very competitive. It takes a brave man to bring a new tool into the market. Steven van Vessum did just this. We met up with him at the January TakeItOffline event Read More

HTTPS

HTTPS and trust

13 July 201713 July 2017Gerry WhiteLeave a comment

We have been obsessing over HTTPS for SEO for the past two years, since Google made the announcement that HTTPS is, and could be more of a ranking factor, but have we been missing the key point? Trust – You can’t see Read More

HTTPS

Trello for HTTPS

7 July 201720 August 2017Gerry WhiteLeave a comment

Tom and Andy built the ultimate Trello board for HTTPs – this isn’t everything, but  is often more than most companies need – if you want a copy, well take a copy… No attribution required (but if you would like to buy Read More

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